WORLD AUDIENCE PUBLISHERS
With Mike Strozier
World Audience publishes the literary journal audience, The Audience Review, and books by authors from all around the world; all distributed and shipped globally with print-on-demand technology, and as e-books. World Audience’s goals are to (among other things) be a force of change in publishing during this time when publishing is undergoing dramatic change and become a 21st century publishing company. World Audience expressly rejects all rules and traditions of the publishing world and embraces new technology and Web publishing. I will discuss how our growth and structure have therefore evolved in direct contrast to traditional publishing business models in the following ways:
- The evolution of print-on-demand technology and how World Audience uses it today; its strengths and weaknesses.
- The evolution of ebooks in the same manner.
- How our digital model is starkly different from the business plan of offset printing (of traditional houses) and what that difference means in real terms.
- How book distribution has changed from traditional methods to Web distribution, and its impact on the business of publishing.
- How publicity has changed and how powerful an impact that change is on the book’s life span, which is very different in our model from that of traditional presses, and how that fact changes the our core business model from that of traditional houses.
- Web marketing versus the utilization of traditional media.
- What having an online community of writers can mean for a publishing house, in terms of marketing, networking, reaching more customers in more countries, and the press’ brand.
- Discussion of our organization as a ‘c’ corporation and the purpose of that.
