PUBLICIZE YOUR BOOK
With Jacqueline Deval
Once your book has been published, the quality of your publicity is arguably the single most important factor in determining how it sells – not to mention how publishers will receive your future submissions. In Publicize Your Book, Hearst Books Publisher and veteran publicist Jacqueline Deval outlines the strategies you’ll need to launch a stellar publicity campaign, including how to get media coverage, how to work with booksellers to set up bookstore appearances and other promotions, even how to create pitches for talk shows. In addition, you will learn how to take advantage of online resources like blogs, Twitter and other social media to reach out to potential readers.
