HOW TO WEAVE THE “PUBLICIZABILITY FACTOR” INTO YOUR BOOK DURING THE WRITING AND EDITORIAL PROCESS
With Jodee Blanco
The more publicizable a book is, the stronger its chance for success. In this dynamic and engaging session, New York Times bestselling author and former literary publicist, Jodee Blanco, will teach participants how to weave the publicity factor into a book as it’s being written. More than a tactical workshop, she will help authors expand how they approach the entire creative process, and learn to perceive their book not just as an end in and of itself, but as a means to achieving a specific purpose or agenda beyond sales. Whether you’re a fiction writer interested in giving your novel a competitive edge; an entrepreneur or small business owner in the market to enhance your credibility as an expert or a publicity catalyst generating clientele; the person wishing to jumpstart a speaking career; or a professional consultant seeking more exposure, knowing how to incorporate publicity hooks and angles into a manuscript can transform your book into a positioning super-vehicle far more valuable the sum of its parts, while also greatly improving narrative quality and sales potential.
